Crédit Agricole
20-year Anniversary

Crédit Agricole Centre-Est

Parexlanko

Overview

To celebrate its 20-year anniversary, Crédit-Agricole Centre-Est, based in Lyon in the Rhône-Alpes region aimed high: bringing together 3700 employees to celebrate a cycle, get the next one off to a good start, share a cheerful dynamic, invite talented performers, connected entertainment… And surprise!

Our approach

Due to its positioning as a “local and digital agency”, proximity in the field, dialogue and connectivity came across as the indispensable strategy for this company convention.

Mondial Events set up an online communication device before, during and after the event. From e-mailings to digital innovations, the event proved highly connected and interactive.

The event

A vast company convention resembling a festival!
A 14,000m2 world which participants step into as soon as they put a foot in the door
with complete scenography and total immersion:

The village of local branches with 4 itineraries and 133 stands dedicated to local initiatives,
A show-plenary session, with 20 performers and 40m infodecor,
Connected entertainment, voting system and live sharing,
1 DJ and 4 concerts, headlined by Jean-Louis Aubert and Axel Bauer.

A FESTIVAL OF EMOTIONS

From an event project, the Crédit Agricole Centre-Est convention became a spectacular gathering that will remain etched on the minds of all participants. Design of the universe, detailed staging of the company positioning and a complete digital strategy created an unforgettable, festive and highly meaningful event. 

This is how Mondial Events perceives its role as creator of company events: creation of an entire world for your project, whether it be a convention, company trip or digital strategy.

What daring!

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